CMAs made easy: How to find the perfect price

How do I calculate CMAs for my clients?


Dear friends and clients, 

By now, you probably know that online home valuations are not always super accurate. Even with the unique information us agents have access to, you can’t rely on certain tools to price your home. If you suggest a bad price, it could tank your transaction. That’s why most real estate experts do a comparative market analysis (CMA) to find what a home will actually sell for. Here are a few steps you can take to calculate an accurate CMA like a pro: 

  1. Get the facts. One of the advantages CMAs have over online valuations is that you can factor in the unique features of a property. Get to know everything about the home, from the square footage, the age, the number of beds and baths, and anything else that might affect its value. A pre-home inspection is also recommended to get as much information as possible.
  1. Find good comps. Once you understand a property inside and out, it’s time to find similar properties and see what they sold for. Location is key; the closer a comp is to your property, the better. Also, don’t forget that a comp becomes less valuable the older it is. Do your best to find as many good comps as possible. This will make it easier to do adjustments in the next step. 
  2. Make adjustments. No matter how many comps you find, there won’t be one that’s a 100% replica of your home. Make adjustments to your comps’ prices based on the unique facts you found in step one. For example, if your home is very similar to a comp but has a finished basement, you might be able to raise the price slightly. This is also the time to consider market factors. If you find a perfect comp, but it sold when interest rates were two points higher, you’ll need to take that into account. 

It might take some practice, but if you follow these steps, you’ll be able to do CMAs like a pro! As always, don’t hesitate to call or email me with any questions. I look forward to hearing from you!

How Can We Help You?


Free Home Price Estimate


Schedule a Call


Have a question for Peter?


Have a question for TCG?

Peter Chabris

Licensed in 2002, Peter launched The Chabris Group in 2007, which has earned the title of Cincinnati’s #1 real estate sales team since 2013. The team serves several hundred families every year and is recognized as the top sales team in Keller Williams’ Ohio Valley Region.